Knowing your Why

Every person at one time or another has had goals and aspired to something beyond their current situation. This is something we all have in common.

Some of you may still be as committed to your New Year's resolutions as you were at the start of the year, while others gave up in Day 2! It's crazy to think how such a small percentage of us actually achieve our goals and objectives.

There are many tools and principals one can employ to help achieve their goals and aspirations.

One essential principle that has helped me in the past, has been the reasons why I set that goal in the first place. I call this, The Principal of Knowing your Why.

Knowing your Why is very critical to the attainment of your goals. When I say knowing your why I mean the reasons you want whatever it is you desire or set the goal in the first place.

In a past business development seminar I conducted, this was the first point that I felt was key in the presentation.

Knowing your why is so vital in everything that you do. It is the fuel that helps keep you focused in face of adversity, which always comes up when we take on anything that takes us outside of our comfort zone (which most goals do).

The more personal and strong your why is, the more power it will have to help you overcome obstacles that you will face.

It's important that your why be aligned to a greater good.

It isn't enough for it to be purely materialistic because it will not have the power to sustain your efforts in face of difficulty.

For example, in the pursuit of wealth, it is not enough for your reason to be to drive a nice luxurious car or live in a big mansion.

Your reasons need to be more powerful and intimate than that!

It could be the freedom to spend more time with your family and to help those that are in need. Just like the why to lose weight for better health, disease prevention, longevity to keep up with your kids and future grandkids, is more powerful than looking hot in a bikini for your next trip.

Don't get me wrong, I'm all for looking hot in a bikini for a trip but that won't sustain my efforts to work out consistently and make better food choices. That will only make me choose short cuts and not make sound decisions for my health.

Being able to keep up with my little boy and disease prevention is so much more important to me.

You must also be clear and unapologetic about your why because that is a clear indication that you know you are worthy of it. This level of worthiness raises your vibrations to be in alignment with what you desire.

When you wish for something and know the reasons for wanting them and feel bad for it, you send God/Universe mixed messages. This is the same when situations start coming about to help you to your goals and people around you may not be in the same place, and you get a sense of guilt for the opportunities being presented to you.

This sense of guilt is another way of blocking the manifestation of your goals. The feeling of guilt is a negative feeling that is not aligned with the good that you wish to bring into your life.

One way around this is to understand that your opportunities are an example to show others just how much they can create when they focus on what is important to them without feeling guilty for it. Your good fortune is an example of their potential goodness.

Like Marianne Williamson brilliantly put it in her famous quote from A Return to Love,

"As we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others."


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