4 Key Factors to Supercharge your Business
Hope you’ve had a great start to the year. I love the energy of the New Year. It’s a great time for new beginnings in our personal and professional lives. Maybe you took the time to reflect on your past goals as well as setting new ones for the New Year.
So last week, inside my Dream Life Designer Membership, I shared 4 key factors that'll help you attract your dream clients, increase your sales and make a bigger impact.
The first is your Offer – Is your offer compelling? Irresistible to customers? Do your homework and find out what people actually want and need and give it to them! Think about every aspect of your offer and what makes it appealing; even the name you give it.
Next is your Messaging – In my experience, this is an area where many entrepreneurs fall short. You can have an amazing offer but if you’re unable to communicate what it is and why it's needed successfully; your sales will suffer. Believe me when I say, YOUR COPY MATTERS. Spend time on this. Take out the fluff and focus on the outcomes, benefits, and results they get. Add in social proof and use the language and words your ideal customers use to describe their problems, wants, and needs, so they know you get them!
Even if you have a great offer and messaging, it’ll be difficult for you to expand your reach without Visibility – If you want to grow your business, you have to get out there! Put yourself in a position to connect with your ideal clients. Get in front of “Other People’s People” (what I like to call OPP). There are people looking to interview you on their podcasts, Facebook groups, etc. Show up and get more eyeballs on your business, so people know you exist! Be sure that once you do this, you have a system to convert them into your world. Email is the best and easiest way to do this. Challenge yourself to find 5-10 places where you can get yourself in front of OPP this month.
The final factor is your Energy! Here’s the thing, you can do the first 3 things items I’ve mentioned, but if your energy is contracted, fearful, doubtful, or in a state of lack, then that's what you’ll attract to your business. Are you showing up from a place of doubt, fear, and competition or from confidence, expansion, and contribution? Become a vibrational match for what you want to attract into your life and business. You’ll be amazed at what you'll accomplish! I invite you to evaluate your business against these 4 factors and identify what needs improvements.
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