Why Your Biggest Sales are Just One Email Away...

I remember years ago when my sister and I were running our wellness centre. We were in a meeting with a seasoned personal trainer, someone who had mastered the art of fitness sales.

As he shared his sales strategies, I could feel a knot tightening in my stomach. I was filled with nervous energy and discomfort at the thought of having to 'sell' to bring in new members. The idea of being a sales person felt so foreign to me, yet I knew it was key for our centre's growth.

I remember telling him how much we hated sales. He brilliantly reminded us that selling actually benefits our potential customers. It gives them results!

Now, I know selling can sometimes feel like a dirty word at times. But here’s the thing. Selling isn’t about being pushy, sleazy, or manipulative.

It’s simply an invitation.

An invitation for others to experience something that could genuinely improve their lives. And when you approach it from this lens, selling becomes not just a business necessity but an act of service.

Marie Forleo, in one of her brilliant emails, shared a resource that taught “sales is just a transfer of enthusiasm.” Think about it. When you’re passionate about something, it’s natural to want to share it with others.

That’s what selling truly is.

You’re not just offering a product; you’re sharing your enthusiasm, passion, and belief in the value of what you’ve created. And that energy is contagious.

One of the biggest mistakes I see people make is attaching their sense of worth or success to the outcome. Yes, sales numbers are important, but they don’t define you or the value of your product.

When you detach from the outcome, you free yourself from the fear of rejection, unsubscribes, or negative feedback.

You’re simply extending an invitation, and it’s up to the recipient to decide if it’s for them. This mindset shift is crucial as it allows you to serve with integrity and confidence.

When you’re no longer tied to the outcome, you focus on delivering value and making genuine connections with your audience.

Remember, sales are essential for your business to thrive. Without them, you can’t continue to create, serve, or make the impact you’re here to make. And while it might feel uncomfortable to send those extra sales emails or post that final reminder, the truth is, people need that nudge.

I’m sure you saw this for yourself with my emails. A couple of weeks ago, I focused heavily on promoting my Dream Life Designer Planners pre-order launch. I decided to do a little launch before they arrive this week (YAY).

Yes, it meant more sales emails.

Did I get any unsubscribes? Most likely!

But here’s the kicker—over 35% of my sales were made in the last two days of the promotion, and over 20% came in on the very last day.

Those numbers wouldn’t have been reached without those final emails. In fact, I had someone email me saying they saw the email titled “Final Reminder,” and that’s what led them to take advantage of my multi 3+ pricing. 😍🙌🏾

Did you know that in the online program space, it's highly advised to send multiple emails on the last day of promotion? More than you feel comfortable sending.

Appx 30-50% of sales happen on the very last day where businesses send multiple email reminders.

Crazy right?!

So, if you’re afraid to send sales emails, think about what it’s costing you.

The answer is simple—sales!

So, the next time you hesitate to hit 'send' on your sales email or feel guilty about promoting your product(s), remember this: selling is just a transfer of enthusiasm. It’s an invitation, not a demand.

And most importantly, it’s a way to serve your audience by offering them something that could make a real difference in their lives.

I love how James Wedmore puts it, ‘the transformation begins with the transition’. So let your prospect's transformation begin to occur by them taking out their wallets to buy from you.

But they need YOU to remind them to buy!